A certified ATD Master Trainer and globally experienced learning strategist with nearly 25 years of unlocking potential across the pharmaceutical, beauty, and talent development industries.

Meet Brandi, Founder of the What If Collective

What If learning could spark innovation, deeper connection, and real transformation?

That question has guided me across nearly 25 years in the pharmaceutical and beauty industries—from supporting iconic brands like Bumble and bumble in New York City, deemed the “Harvard of Hair” by Harvard Business Review, to leading cultural transformation and employee engagement at a global biopharmaceutical company—driving connection, belonging, and high-performing team strategies across the organization.

I’m a learning strategist, master facilitator, and culture builder who helps leaders and teams unlock potential through immersive experiences that blend science, soul, and strategy. My work lives at the intersection of belonging, bold ideas, and high-performing team dynamics.

With a background in commercial sales, talent development and employee engagement, I design and deliver learning that moves people—and business—forward. I’ve led global programs and cross-functional teams that elevate leadership, strengthen resilience, and activate the kind of trust that fuels innovation.

I’m a Certified ATD Master Trainer, licensed facilitator with Insights Discovery, hold a Change Management certification from Cornell, and earned my Bachelor of Science degree from Miami University. Whether I’m guiding a team through change, facilitating a leadership off-site, or building a culture of connection, I bring energy, empathy, and evidence-based learning to every room I enter.

Now, through What If, I help organizations reimagine what’s possible—one conversation, one experience, one breakthrough at a time.

Contact Us

What If this is the start of something amazing?
We’d love to hear from you. Whether you’re exploring bold ideas, reimagining your team’s potential, or simply curious about what’s possible—we’re here for it. Share your details below or send an email and we’ll be in touch soon. Let’s discover what we can create together.

brandi.croghan@thewhatifcollective.com