“Transformation happens when people feel seen, heard, and empowered.”

The heart of What If is connection—and that begins with the people who’ve experienced the work firsthand. These are the voices of clients, collaborators, and leaders who’ve joined me on the journey of transformation. Their words reflect not just what I do, but why I do it.

-Brandi Croghan, Founder of The What If Collective

"Brandi brings contagious enthusiasm and a deep commitment to the Insights Discovery framework. Her passion for helping leaders and teams connect and communicate more effectively through the lens of color energies makes her a standout facilitator and a valued Insights practitioner."

Beth Gordon, Founder, Accelerate Team Performance
“Brandi lives and breathes her commitment to building stronger, more connected teams. She builds spaces and experiences which naturally inspire teams and leaders to engage with vulnerability and authenticity.”

Beau Burton, Head of Diversity, Equity, Inclusion and Belonging
"Having worked with Brandi over many years, as a peer and in a client/consultant relationship, I have found that she consistently demonstrates a genuine passion for helping people thrive, whether it's working with individuals, teams or larger organizations. Her empathetic, human-centered approach allows her to tailor solutions to meet specific needs."

Mary Proctor-Trane, Founder, Verite
"I’ve had the opportunity to collaborate with Brandi on Team Trainings and Coaching over the past several years. She has the rare ability to listen actively, exercise empathy and understanding and co-create a plan of action that leads to great success."

Melvin M. Malaka, MBA, Leadership Coach & Marketing Executive
"Brandi has the natural ability to bring people together, inspire collaboration, and drive results. Her passion for getting the best out of herself and teams is unwavering, and her energy is to be admired."

Patricia Moore, Vice President, R&D Business Strategy & Operations, Jazz Pharmaceuticals
"I have worked with Brandi for many years and she is one of the most strategic, thoughtful leaders I have ever worked with. She cares deeply about team development and her infectious enthusiasm is contagious."

Carla Iliescu, Founder Potential Partners

“Transformation happens when people feel seen, heard, and empowered.”

-Brandi Croghan, Founder of The What If Collective

"Brandi brings contagious enthusiasm and a deep commitment to the Insights Discovery framework. Her passion for helping leaders and teams connect and communicate more effectively through the lens of color energies makes her a standout facilitator and a valued Insights practitioner."

“Brandi lives and breathes her commitment to building stronger, more connected teams. She builds spaces and experiences which naturally inspire teams and leaders to engage with vulnerability and authenticity.”

"I’ve had the opportunity to collaborate with Brandi on Team Trainings and Coaching over the past several years. She has the rare ability to listen actively, exercise empathy and understanding and co-create a plan of action that leads to great success."

"Brandi has the natural ability to bring people together, inspire collaboration, and drive results. Her passion for getting the best out of herself and teams is unwavering, and her energy is to be admired."

"I have worked with Brandi for many years and she is one of the most strategic, thoughtful leaders I have ever worked with. She cares deeply about team development and her infectious enthusiasm is contagious."

The What If Collective